I spent years working in finance, but my children's arrival shifted my focus from spreadsheets to swaddles. I wanted to introduce my kids to the vibrant heritage of the Middle East.

I searched for Middle Eastern baby products, hoping to surround them with the colors, patterns, and stories that were part of my own childhood, but I found that there were too few options available, and none that truly resonated with what I envisioned.

It was in this moment that I made the decision to follow my heart and create a brand that would fill this gap.

With each product, I hope to share a piece of my heritage and culture with you and your little ones.

Thank you for being part of our story.

Ahlaam